عنوان مقاله [English]
This paper is to study the fashionism types among citizens of West Azerbaijan province. For this purpose, the status of fashionism types (leisure, identity, protest, pleasure, passive, and functional) and its influential factors have been investigated. The statistical population of this study is the citizens aged 15–64 years in West Azerbaijan province. Using survey method and multistage cluster sampling method, 350 people were selected as samples. The data collection instrument was a researcher-made questionnaire that was evaluated for validity and reliability. Data were collected using questionnaires, which were filled out by individuals, and were analyzed by using SPSS and AMOS. Results indicate that the mean of different types of fashionism was lower than the expected average level, and only the average passive fashionism was above the expected average. Results of Pearson correlation coefficient showed that there was a positive significant correlation between cultural capital and leisure, pleasure, and functional fashionism, but there was no correlation between identity, protest, and passive significant. Correlation between different types of fashionism and economic capital is not meaningful. Also, there was a positive correlation between social capital and identity and pleasure fashionism. In sum, results showed that fashionism was less than the expected average among the citizens of the West Azerbaijan and among the modes of fashionism, the tendency to fashionism is more passive.