عنوان مقاله [English]
This study investigates the effect of written media on empowerment of employed women in social and cultural dimensions. In order to perform this research, documentary and survey methods are used. The survey information was collected via two comprehensive questionnaires. The population in this study consisted of all doctors, nurses, paramedics and female residents of the health centers in Rasht and Anzali and the sample size in this research is 321 persons in the different occupational fields. Moreover, in order to sampling the owners and managers of health service centers, simple random sampling method is used. Based on the results, the written media lack the necessary impact in terms of reflecting empowered women and influencing attitudes, beliefs and cultural patterns of the society and acceptance of women's empowerment in society and employment. And despite the positive attitude of the business owners and leaders toward the employment and empowerment of women, impact and reflection of written media is neutral in this regard. Also, among the three types of written media, print media are the most influential on both knowledge and trust, and attention to the training of cultural empowerment in the context of print media is clearly visible in the print media.