نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار دانشکدة ارتباطات و رسانه، دانشگاه صداوسیما
2 کارشناسارشد تبلیغ و ارتباطات فرهنگی، دانشگاه سوره
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
Although a huge number of programs, especially religious talk shows are produced with aim of actualizing the Islamic lifestyle criteria in people's lives by IRIB, questionnaires worrying records about the youth lack of tendency in watching religious talk shows. Accordingly, this study was conducted to discover the elements leading to the young generation’s unwillingness in choosing religious talk shows as their favorite choice. In order to achieve useful findings, the qualitative method of researching was chosen. Then, in order for gathering practical information, the researchers decided on in-depth interviews with young audiences in order to scrutinize the weak points of religious talk shows. Through the interviewees’ viewpoints of the probable defects of these programs, were clarified and some of their major shortcomings were listed; such as lack of creativity, invention and attraction in all parts of the programs, providing the programs in a monotonous way during several years, and ignoring the youth generation demands and motifs in the production procedure. Concentrating on the results of this research and trying to apply the suggestions, will bring about interest in young audiences to oppose the Islamic theology, and to use them in different aspects of social and individual lives.
کلیدواژهها [English]
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