نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه تعاون و رفاه اجتماعی دانشگاه یزد
2 دانشجوی دکتری جامعه‌شناسی گرایش بررسی مسائل دانشگاه آزاد دهاقان
3 دانشیار جامعه‌شناسی دانشگاه آزاد اسلامی واحد دهاقان
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
This paper attempts to study that how to express oneself among micro-influencers. Using the qualitative approach and grounded method, a number of micro-influencers were selected and studied using theoretical and objective sampling. Sampling continued until the researchers concluded that new information would be the repetition of the former information. Data were collected through the study of sources and interviews with experts and technical notes. After refining the initial code (combining overlap and exemplifier codes), findings were presented in the form of a timeline (including 25 main categories and 1 core category) and a paradigmatic model. The research paradigm model represents the flow of processes and activities that have occurred in the context of the study. Generally, micro-influencers’ stories from expressing themselves indicates that through the virtual base and their transcendental motives and in the context of the normative anomy of society, their own virtualization experience comes with different dynamics. Such a situation involves the subjective and objective world of the participants, and their world becomes problematical. In other words, their self-emancipation is constantly being manipulated in the face of the audience of several thousand, and it forces them to rethink their strategies in confronting these audiences.
کلیدواژه‌ها [English]
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