Dress, Makeup, and the Body at the Intersection of Religion, Tradition, and Modernity

Document Type : Research Article

Authors

1 shahid Bahonar university,kerman.iran

2 shahid bahonar university. kerman.iran

3 shahid bahonar university.kerman.iran

10.22059/jisr.2026.405731.1680

Abstract

The life body influenced by social orders and rules , corporeality is of importance in understanding the structure of society. The real-life body of each individual, influenced by social orders and rules, and corporeality is of great importance in understanding the structure of society. Clothing, makeup, the most prominent forms of corporeality, play a central role in the process of constructing and displaying individual and group identity and have extensive socio-cultural consequences. The research was qualitative and conducted using the Strauss and Corbin grounded theory method with the participation of 22 young people aged 18 to 35 living in Mashhad, who were selected using a purposive sampling method and with maximum diversity. The data collection method was the in-depth interview technique. The findings included 275 concepts, 42 subcategories, and 13 subcategories, which, after multi-stage analyses, were placed in five categories of causal, contextual, and intervening conditions, along with strategies and consequences. The embodiment of youth is a narrative of the story of daily life that is being produced and reproduced every moment in a continuous struggle between various forces and is the product of a complex conflict between Iranian traditions, religious rules and norms, schools of thought, and human thought. In sum, understanding the embodiment of youth requires a narrative of the story of daily life that is being produced and reproduced every moment in a continuous interaction between various forces; from Iranian traditions to the norms of Islam, schools of thought of recent centuries, and the current of modernity...The embodiment of youth is a narrative of the story of daily life that is being produced and reproduced every moment in a continuous struggle between various forces and is the product of a complex conflict between Iranian traditions, religious rules and norms, schools of thought, and human thought. In sum, understanding the embodiment of youth requires a narrative of the story of daily life that is being produced and reproduced every moment in a continuous interaction between various forces; from Iranian traditions to the norms of Islam, schools of thought of recent centuries, and the current of modernity.

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