Nowruz effect on social capital

Document Type : Research Article

Authors

college of tourism at semnan university

Abstract

Nowadays, social capital plays more important role than other capitals. In absence of Social capital, other capitals will lose their effectiveness and makes it difficult to reach the economic and cultural evelopment. The origin of social capital can be mainly based on social and cultural factors such as festivals. Recognition of this capital and its evaluation as a kind of macro-management in the development of the countries can create a new understanding of social systems and assist managers to better manage systems. So the aim of this study was to examine the role of Eide of Noruz on social capital.This was a descriptive-survey. The study population consisted of all residents of the city of Semnan, of which a total of 386 subjects were selected as sample using a cluster approach. To collect the required data, a researchers' made questionnaire was used. Results indicated a significant difference between some sub-elements of trust including the informal confidence, trust and feel safe in the environment before and during Eide of Noruz. But there was no significant difference in other aspects of this element. Also in terms of the sub-element of the normative dimension, a significant difference in such variables as people's assistance, capacity to accept differences, community mediation, and social support was observed. Finally, in terms of the dimensions of the sub-network, a meaningful difference in horizontal and quality of the network before and during the Eide of Noruz was observed. On the whole noruz has had a positive impact on social capital.

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