The factors of female students tend to use cosmetics in Kerman city universities (The factors of female students tend to use cosmetics)

Document Type : Research Article

Authors

1 Asistant Professor of Sociology Department, Shahid Bahonar University of Kerman

2 Undergraduate Social Science

3 Graduate Student of Sociology

Abstract

The aim of this paper is to study of sociological factors affecting young girls and women’s use of make-up tools. The study has been conducted through survey method and the data has been collected by questionnaire. The statistical sample was 200 girl and women students from Kerman universities that selected by Simple Random Sampling. Also, in this paper, has been used from Kendall, Somers D and Man- Whitney U tests. The finding reveal that there is a significant relationship between variables of Lace of confidence , Wagon women folk, Repair damage done in the face, Family and community to protest crackdown, Having a better mood, Fear of their wives attracted to other beautiful women, Daily fatigue and overwork hide with using Cosmetics. The results of regression coefficient show that variables of lace of confidence, require the approval of others, beauty female mate choice condition, view more prestige, family and community to protest crack dowen have been entered into the equation respectively based on their importance in explaining the dependant variables and explain total amount of %67 of variance of the dependant variable.

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